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Persuasion, The Tools Part #2
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Date Posted: 5/27/2004 |
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As this powerful topic continues, we explore two more actual weapons of influence. They are: scarcity and authority. Through many examples from advertising they see everyday, I’ll show them how these tactics are being used on them everyday … and they’ll realize they are being persuaded. I then share the details of these two powerful persuasion strategies. |
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