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Persuasion, The Words Date Posted: 5/27/2004
In the process of communicating in person, words represent only 7% of the meaning conveyed. However, to an advertising salesperson, words take on additional meaning. I have compiled a list of the most persuasive words in advertising and I share them in this segment. The successful salesperson must not only know the words that persuade the clients’ customers to buy his products, but he/she must also know the words that will persuade the client to buy the advertising in the first place. I cover both angles here, plus more!
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