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The Power of Story and Emotional Appeal
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Date Posted: 5/27/2004 |
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Much of selling is Story Telling. The ability to involve the emotions of the client is key to persuading them to take the action you want. A story is a powerful persuasion tool. But the story must be exactly right. I’ll cover the components of a persuasive story and show how easy it is to incorporate this tool in your sales. |
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